"Where Elite Sports Development meets Academic Excellence!"

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SPORTUCATE: Our Mission

"Sportucate" is a fusion of "sport" and "educate," embodying a philosophy that emphasizes the integration of athletic excellence within educational frameworks.

This ethos advocates for a holistic approach to elite sport in education, aiming to cultivate not just exceptional athletes but well-rounded individuals who thrive both on and off the field.

At its core, "Sportucate" highlights the importance of personalized pathways for each student-athlete. This means recognizing their unique talents, interests, and aspirations, and providing tailored support that encourages their growth in elite sports while fostering essential life skills such as discipline, teamwork, resilience, and leadership.

What SPORTUCATE Offers

Integrating advanced training methodologies, cutting-edge technology, and data-driven performance analytics, our programs create a comprehensive, high-performance sports environment within a robust educational framework.

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Dedicated to cultivating and nurturing Elite sporting talent while prioritizing academic excellence and fostering overall student well-being, ensuring a balanced and holistic educational experience for student-athletes.

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With a proven track record in driving revenue and success for independent schools, we deliver bespoke business plans, investment decks, and financial strategies to meet clear, agreed-upon targets.

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Our Team

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Luciano Martin : Founder | Director of Elite Programmes

With a deep passion for both sports and education, I bring a unique perspective shaped by my experiences as a former academy player and a representative of Zimbabwe National School Boys team at both national and regional levels. Having navigated the competitive world of elite sports firsthand, I understand the demands and challenges that young athletes face. As a parent of boys currently progressing through the Elite Academy system, I am acutely aware of the pressures that come with this journey. My commitment is to ensure that all aspiring athletes receive the right support within the school environment, helping them to excel not only on the pitch but also in their academic and personal development. My goal is to empower young athletes to achieve their full potential by providing them with the tools, guidance, and encouragement needed to succeed in both their sporting endeavors and their educational pursuits.

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Juan Antonio Cano Valverde : UEFA Pro Head Coach

I am an experienced UEFA Pro coach with over 15 years of expertise in both Spain and England, blending my roles as a professional football coach and a qualified school teacher. Holding a Higher National Certificate in Physical Activity and Sport, I have dedicated my career to developing young talent and fostering a deep love for the game. During my 9-year tenure at R.S.D. Alcalá in Spain, I served as Head Coach and Manager of the youth phase, where we competed at the highest levels against renowned clubs like Real Madrid, Atlético de Madrid, and Rayo Vallecano. This experience has provided me with invaluable insights into the demands of elite football and the development of young athletes. My passion lies at the intersection of football and education, and through our innovative methodology and state-of-the-art technology here at Sportucate, we strive to deliver the best possible outcomes for aspiring footballers, helping them reach their full potential both on and off the field.

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Hon. Dr Stuart Lawrence : Mental Wellbeing Mentor

With a 15-year career as a secondary school teacher, experience as a Cat 1 Football Pre-Academy ex-Head Coach, and father to an aspiring footballer, I have gained deep insights into the challenges faced by today’s youth. I understand the pressures that young people encounter, not only within the sporting arena but in life as a whole. These experiences have fueled my passion, leading me to become a motivational speaker and consultant specializing in life coaching and mentorship. Our mission is to support and encourage the next generation, helping them navigate the complexities of both elite sports and everyday life. Sportucate, a concept I champion, embodies the spirit of this mission, unifying elite sport within an educational framework. It’s designed to positively impact aspiring student-athletes, equipping them with tools to handle the pressure of elite sport while fostering personal growth and well-being. We are committed to empowering young people to achieve their full potential.

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Courtney Orange : Sports Psychology | Mental Wellbeing Mentor

Known as the “Wellbeing Motivator”, I specialize in delivering highly engaging keynote talks and workshops focused on Wellbeing, Positive Mindset, Resilience, and Peak Performance. Drawing from my experience as a Commonwealth gymnast and 6-time national gymnastics champion, I understand the dedication and mental fortitude required to succeed in elite sports. Throughout my career, I have influenced and enhanced the wellbeing pathways of over 550,000 individuals, helping them cultivate the mindset necessary for achieving their highest potential. As a proud member of the Sportucate team, I am dedicated to instilling a winning mentality in our student-athletes, guiding them to achieve their goals and realize their dreams both in sports and in life.